Your staff

Runway, cash forecasting and what a decision does to the shape of the business a year out. Says plainly what you cannot afford.

• “How long is our runway, and on what assumptions?”
• “Can we afford to hire someone this year?”

Looks outward — competitors, markets, suppliers, regulation — and comes back with sources and with the gaps stated honestly.

• “Research our top three competitors”
• “Is there demand for this in our area?”

Answers what was decided, why, and what happened last time — from your own records, with the record cited.

• “Have we done this before?”
• “Why did we decide this, and does it still hold?”

Builds campaigns, watches the spend, and turns off what is not working. Never spends past the limit you set.

• “How are my campaigns doing?”
• “Propose a campaign for our best-selling service”

Takes a rough idea and comes back with who it is for, what it does, what it should cost, and what could sink it.

• “Turn this idea into a proper concept”
• “Who would actually buy this, and why?”

Writes the pages, keeps them current, and makes it obvious what you sell and how to get in touch.

• “What's out of date on our website?”
• “Write a page for this service”

Handles the questions you answer over and over, escalates the ones you should see, and spots the same complaint appearing three times.

• “Answer what's waiting in support”
• “What are customers complaining about?”

Spots the ones going quiet before they leave, tracks every renewal, and finds room to grow the accounts that are happy.

• “Which customers have gone quiet?”
• “What renewals are coming up?”

Prices jobs properly, shows which services and customers are actually profitable, and puts a number on the decision you are weighing.

• “What should we charge for this?”
• “Which of our services actually make money?”

Traces a discrepancy to its cause — a duplicate payment, a price that crept up, an entry in the wrong place — and hands you the evidence trail.

• “Why doesn't this account reconcile?”
• “Have we paid any invoice twice this year?”

Turns loose commitments into tracked work, notices what is stuck, and writes down how things get done.

• “What's stuck right now?”
• “Turn my notes into tracked tasks”

Goes through finished work claim by claim and tells you what is verified, what could not be verified, and what the source actually says.

• “Check every claim in this before it goes out”
• “What in here can't we back up?”

Writes the job post, screens the applications against your criteria, and gives you a shortlist with reasons.

• “Write a job post for this role”
• “Screen the applications we've received”

Prepares onboarding, keeps one-to-ones actually happening, and tells you why people leave — ideally before they do.

• “Plan the first week for a new starter”
• “Who has not had a one-to-one in a while?”